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| uschamberfoundation.org |
Many establishments, including movie theaters, have started to operate fully after three years of uncertainty. While it still might be a valid reaction for some to stay away from cinemas and watch films at home instead, Joe Cianciotto says that this shouldn't be the case. Theaters will always be the best places to experience movies, and that's a fact.
Today, Joe Cianciotto talks about three reasons people should still consider watching the films they've been waiting for in theaters.
First, and this is a big deal -- there are almost zero spoilers.
Since films released in movie theaters generally come out the earliest, there is a low chance that people who watch in theaters will suffer through spoilers spewed by inconsiderate people online. Considering the many people who think they're important enough to post plot twists of highly anticipated films on social media, the only way to get around them is to watch in cinemas. Waiting for movies to be released online increases the risk of a film being spoiled.
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| wsj.com |
Next, there's an unmatched atmosphere when watching films in a movie theater.
According to Joe Cianciotto, while today's laptops and home theaters have excellent resolution, which is perhaps at par or maybe better than movie theater projectors, they still pale in comparison to cinemas when the ambiance is involved. For example, a horror film isn't as scary on a small screen, and a hard-hitting, edge-of-your-seat action movie isn't quite as thrilling as it would be on a giant screen.
Finally, and this is a big deal -- you get to appreciate a film with strangers. True movie buffs would enjoy a viewing experience surrounded by fans, even if those fans are strangers. Seeing other people react to epic moments is fantastic, especially with films that bring along a massive fandom. Some movies bring people together. It's like watching a concert, and people are going wild.
