A Look at What Makes a Movie Poster Iconic

Image source: screencrush.com

The fact is that not all movie posters are created equal. Some posters stand the test of time and become collectors' items. Others, meanwhile, are simply forgotten. For this blog, Joe Cianciotto describes the qualities of an iconic movie poster.

Good design is essential to create an attractive poster because if the design isn't good, it could end up being a bad marketing tool for the film. Before starting the poster, several elements need to be considered, including perspective, layout, and typography, says Joe Cianciotto.

Here are some important aspects of movie posters:

1) Good Composition

Composition in art is how the various elements of an image are arranged. It is not just about how the poster looks but also its overall impact on the viewer. When designing a movie poster, this is one of the most important aspects to consider.

Composition in film marketing flyers can be divided into three sections: foreground, mid-ground, and background. Each section has its own specific role in the marketing strategy, so if you want your movie poster to be good, it needs to have a well-thought-out composition, explains Joe Cianciotto.

Image source: musebycl.io 

2) Calls-to-action

Calls-to-action are prompts intended to excite viewers and motivate them to take action. The main goal of the poster is usually to get the viewer to watch the movie in theaters, but in some cases, it can be used for other purposes. For example, a call-to-action can encourage people to buy the DVD when released, visit the movie website, or even attend an event promoting the film.

3) The Main Image

The most important part of any good design is the main image. According to Joe Cianciotto, this is the first factor to consider when creating a poster to develop an attractive design. After all, it is often the main image that comes to mind when we think of the most iconic movie posters.